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As WishSimply is now turning into a two-year-old service (1,5 years in closed beta), it is a good time to take the blog in use and do a short introduction of the service.
Wishsimply was first created because there wasn't a good wishlist service available at the time when it was needed. The existing wishlist services were either bound to a specific shop or very poor on design and functionality. Today, there are already some other services that are in much better shape in those respects, but then again, new things like usability, privacy, and ads have entered the scene. They are all bound together, as almost everywhere the current mainstream model for making internet services available and free is by ads. Ad providers need to know you in order to show relevant and converting ads, and they can only get to know you by tracking you. Ads take a lot of screen area and users' focus, which makes services less usable and less pleasant to use.
WishSimply is different. We are trying to make this service as good for the users as we can. We do not show ads in our service, and thus we don't profile or track you for our commercial profit. We save all the screen area in our service for you to make your list. We try to keep the service clear and all the functionality visible so that it would be easy to view and use. The lists are also pretty much wysiwyg (=what you see is what you get) in the sense that when you share them with others, they will see it like you. Basically, the only difference is that others don't see the controls that allow editing or adding things. There is an illustration on the long front page if you want to take a look. Click the link and scroll down.
We also promise that we will keep this service ad free in the future and respect your privacy by not giving your information to any 3rd parties without your explicit request. This is our core value and strength on which we are building this service.
Our plan is to earn the money needed to run this service by selling it as a service that can be integrated in web shops. This allows shops to implement a wishlist feature with very little effort on their part, but also protects and empowers their customers. Our aim is to get volume through a lot of small contracts, and become customers' preferred wishlist service. If you are interested in reading more about our plans, please take a look at the about us section, contact us through the web form, or comment this post.
We have been rather poor at communicating about this service so far, as we have been focusing too much on building a great service. However, we will need to start improving on communication, so please try us out and ask/comment something! We will value your feedback a lot! Cheers! ps. If you have connections to a web shop or you use a web shop and would like them to incorporate WishSimply, and you share our values, please give them a hint about us.
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