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Next wishlist service that we will review and include in our wishlist comparison table is the Addwish from Denmark. It is an own wish list service, but also part of the hello retail products.
Let's see how this web service works, and then where it stands in terms of functionality in the following paragraphs.
First off, this wish list webpage has a simplistic interface, which allows the user to glance easily throughout it. However, nothing is visible about the service itself so we will need to create account first to see if we like the service. The button to sign up stands out with the radiating green color and white text.
They’ve centered the possibility for users to sign up as soon as they enter the page, by providing a transparent rectangle box. There you can write in your name and email right off. You don’t even need to write a password to be able to sign up, which is both confusing and a state of user catharsis. It can result to a pleasant user experience for some, and rather horrendous to others. It all comes down to the persona using it.
For those that wonder it, the password will be emailed to the given address. If you leave there a wrong email address, you cannot login to the service second time, so be careful. On the other had it also gives you possibility to check the service first without giving your password to the,
When you get directed to the main page, you are given the option of creating a new list, and naming it. You can then go to your list or start searching up different items from their selection by clicking the green inspiration button or tab. This part of the service is similar to a shop, but you store items of your choice to your wish list instead of your shopping cart.
If you view your wish list, you will be able to see ways how you can share your wish list. You can do that with sending a personal link yourself, or share it through the service by using Facebook or Email.
There are no adds exposed throughout this process, which brings along a rather benevolent feeling. When you further on inspect their privacy policies, however, it says “Advertising Banners- Addwish provides the creative for banner advertising in cooperation with its partners”, so it falls in eventual contradiction. No points for not showing ads, as they reserved the right to show them and they could be visible at any point. Also the one big point for including the point for not showing the ads, was to reserve the screen for the wishes. Here that is not the case, as they have own internal "ads" taking the screen estate. You can download addwish as an application in your iPhone and Android gadget. You can make as many wishlists as you want, you can invite all your friends, family, and acquaintances alike. Adding the products you desire to your wish list is easy. You just write the name of the wish and then pick it up from their selection or click the 'manually add wish' button. If you select the manual option you can add image, price, link and description. All are optional fields. No bookmarklet is provided to help that work.
On the second visit the first screen looks bit crowded. There are big elements asking you to change password, connect to facebook, invite friends, or creating a new list. Your actual list is the tiny box on the top right corner (Marked with green box on the attached image). Click the box and then you can see your list taking the whole page. On top of the page are customization and sharing options and at the bottom (barely visible) are your wishes.
As mentioned earlier, this wish list service provides applications for your gadgets (iPhones, Android phones). If you use it from the browser of choice on your phone, it will scale the web page nicely to your phone’s screen. (Screenshot of the mobile screen visible on the right.)
It stands decently in terms of languages. Other than English, it provides German, Spanish, Danish, Swedish, and Norwegian translations. Although Danish, Swedish and Norwegian are close to each other (so much that the people can understand those languages cross) that is the most languages what any wish list service that we have reviewed so far has provided. Points from multi language support.
Addwish is versatile regarding this, offering two login methods. Normal email and password option, and Facebook login. If user would happen to forget his password, it can be requested from the service.
It tracks the items you have purchased, which is also a huge advantage. What it fails to do is offer private lists. All the list are by default public and there is no password to protect the list. The "surprise me" functionality is also present. Wish list creator is not able to see if any of the wishes are reserved unless he will "cheat" and use the public link.
Unfortunately, if you decide to purchase an item with your group of friends, addwish won't prove much of a help. It does not support group purchases, only individual ones. No points from that service.
It's visual design is aesthetically pleasing, and the web provides overall simplified icons. Modern Innovative UX/UI Design Concepts are definitely present, something you can imply from the interface.
I didn't come across any extra functionality feature, unless opportunity to subscribe reminders for birthday and Christmas are not counted. Otherways it is a rather pleasing site for wish list creating and experiencing a decent online shopping experience.
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