We are providing this service free for individuals as the operation costs are planned to be covered by the payments from companies.
We are very open about this as we understand that there are no free lunches, and in order to convince people that we are able to provide this service for free for individuals, we need to have a sustainable business model that will allow us to do so. We have it. Please read on to find out.
Why companies will love this
First of all, all shops like to have a wishlist functionality, since it is a very powerful tool to help them sell their products. If somebody adds an item to his or her wishlist, it will have a conversion rate above 50%. So there is a big incentive for shops to include wishlist buttons in their service. They will get sales and potentially also new customers from outside of their normal focus groups.
In some web shops, there are wish buttons even though the wishlist functionality is severely lacking. This just shows that there is lot of demand for them, as poor implementations are popping up.
-> Shops have a demand for wishlists.
Second, users will love this service. It won't bury them under ads. It offers a nice and clean user interface and smooth processes. It is not bound to any particular shop and does not restrict users' wishes to specific selections, but is open to the whole world. It grows with the user from childhood to seniority. It respects users' privacy like no other, by not sharing their data with anyone. Communication to the service is also SSL protected so that nobody can monitor it from the outside. So, it is quite safe to use.
With these features, this service is unique in its offering. (Who wouldn't prefer a Facebook that didn't show ads and didn't own and share your data as it likes?) This service will give users exactly what they want, without any strings attached.
-> Users will love this service.
Third, as users will love this service because it has a clean offering and no strings attached, it is also easy for companies to associate with it. WishSimply is an independent service not affiliated with any other actors in the market. There is no need for any legal agreements or anxiety over what WishSimply will do with the data of their customers. We won't do anything, nada. So it is safe to proceed.
-> Shops don't have problems associating with us
Fourth, we are running this service as a cloud service so cheaply that no shop can match it with a service of their own at the same cost that would be even close the features and the scope that we can offer.
-> The service is very affordable for shops
Fifth, we don't have a shop of our own inside the wishlist service, nor do we have targeted ads, and we are not going to do it in the future, either. This way, we do not threaten the business of the shops that are using us. We understand that this is one of the corner stones of this service, and again one of the things that differentiate us from other services in a fundamental and unique way. Think about it yourself - how many shops would want to direct their customers to another service that would be competing with them? None, and that is why we are not doing it, and we commit to not doing it in the future, either. We have a clear and viable plan for monetizing this service that is laid out here. We follow that plan, staying as a utility for users and shops. We are concentrating on making one thing well - a wishlist service.
-> we don't threat shops like other actors do
With all of these features, we have a unique killer service that is going to sell well as soon as we get bit steam on it.